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Will investment pay off for big sponsors like P&G?
July 27, 2012
By: TOM BRANNA
Editor
The 2012 Olympic Games begin today and more than one billion people are expected to watch the official opening ceremonies tonight. But executives at companies like P&G and Universal will be watching more than the pomp and circumstance. Universal said it has secured $1 billion in US TV and digital advertising for the 2012 games, andP&G, as one of the 11 worldwide sponsors, has invested heavily in the epic athletic event. P&G’s sponsorship numbers aren’t readily public, ho...
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